The Rise of Online Gambling Around the World
Since the advent of the internet, many human operations have been significantly
transformed. Companies can now reach their target audience directly on their mobile
devices thanks to the internet. The gambling industry has also immensely benefited from
the spread of the internet. For instance, with the Betway Mobile App
, punters can place
bets on several sporting events in the comfort of their homes. So, why has the gambling
industry been on the rise? This post looks at some contributing factors.
There Is No More Stigma
Previously, gambling was something farfetched. Only the people that could access land-
based casinos could place bets as they play their favorite casino games. It was seen as an
activity of a particular group of people. In some places, the gamblers were even seen as
However, the introduction of online gambling platforms has helped to demystify gambling.
This led to it being more acceptable in society. Consequently, more people joined the
gambling bandwagon. Online casinos, like Betway, were also able to attract a new crop of
gamblers. The casinos registered an influx of women players who got involved in Bingo and
The Digital Revolution
Initially, companies were restricted to running their advertisements on mainstream media.
However, with the digital revolution, there are better ways to reach out to customers.
Companies can now use social media platforms, websites, and blogs to advertise their
products. Furthermore, digital platforms are much more economical. They also run robust
affiliate programs that help them to reach out to many more people.
Stringent rules that prohibited players from major markets around the world hindered the
industry’s growth. But, since the industry grew and became a billion-dollar industry, it has
become attractive to governments who look at the revenue they could get in taxes. As such,
several jurisdictions have opened up to the idea of having online casinos available to their
These moves, especially in the US, UK, and Europe, have helped take the gambling industry
to the next level. Emerging markets like Africa have also opened up to online casinos
helping to propel the industry to the next level.
Gambling On the Go
The availability of mobile games on mobile devices has also boosted the growth of the
industry. Mobile device manufacturers have contributed indirectly to this growth by
manufacturing more economical mobile devices. The affordability of mobile gadgets has led
to increased mobile penetration in the world’s remotest areas.
This penetration has, in turn, forced governments to improve their communication
infrastructure. These two developments have made it easy for punters to access online
casinos. Game developers also appreciate this trend by availing mobile-friendly games. This
trend has played a significant role in taking the online casino industry to the next level.
There is no disputing that the growth of the online casino industry will continue. The future
of the sector will be technologically inspired. Expect to see online casinos like Betway
offering their punters better services. The online casinos will also continue spreading out
to regions they had reached before.